WellRound Travel App

The Design of an app to connect people

WellRounded is a travel app designed to connect travelers with locals and tour guides to enhance their experiences. Our research through surveys and interviews revealed that travelers desire unique experiences but often feel overwhelmed by choices.
In response, we created an app that offers curated recommendations based on user preferences. Over four weeks, our team of four collaborated on the project, sharing tasks evenly. I contributed by conducting two user interviews, designing the logo, creating onboarding wireframes, developing trip planning pages, ensuring wireframe consistency, and configuring the prototype. The

Final Thoughts

This project was an excellent learning opportunity, especially since it was my first group project. It taught me a lot about collaborating with others on a creative endeavor. Additionally, I gained valuable insights into the design process, including how to develop an idea from a small concept to a fully realized project. Finally, this experience enhanced my understanding of user research, emphasizing the importance of designing with user insights in mind and making necessary iterations.

Next Steps

Due to time constraints in we could not do high-fidelity testing and iterations.
Due to this being a class project, we were limited by being unable to do the real-world application.
Going further into research, local users would be very important in developing the guide side of the app.

User Research affinity map quotes

10 users were surveyed via google forms
Surveyors were happy to share info regarding their trips or opinions as long as they were asked
Surveyors were not likely to use a professional trip planner
Surveyors were more likely to interact with strangers online rather than in real life

User Research findingst:

Main obstacles when planning a trip:
- logistics, a lack of knowledge,
- general concern when interacting with strangers, specifically in real life.
Most interviewees feared using tour guides, being ripped off, and/or being inauthentic about the guides.
People look for Unique places and experiences.
People each look for different aspects of travel, making it hard for people to trust suggestions without knowing the other person's preferences

Competitor Anaylisze

Behavioral Archetype

Story Board

Ideating

Ideas were plentiful, and prioritizing features was important
Low effort and High reward became the priority
Focus on user experience

Lofidelity Scketches

Logo Design

Mid-fidelity design

Useability testing and Iterations

Mood Board

High fidelity prototype

inspirational travel Imagery at golden hour
Bright and cheerful imagery
colors inspired by Golden Hour to inspire the cheerful, aspirational User interface